2020 is being a difficult year for the big watch brands. Due to the worldwide pandemic of Covid 19, production chains had to be reduced or stopped completely. According to experts, the recession could last for years and be longer than expected. Faced with an incipient economic crisis, the market for luxury items such as high-end watches has exploded. Luxury watches are a safe value to invest in, not only for the manufacturing materials such as gold, platinum, diamonds … but also for the added value of being collectibles, often limited editions. Faced with a volatile market, not only do they retain their value, but they can even increase it.

As we already commented in our article regarding the Covid and the second-hand market, this volatile market situation, plus the lack of stock of new watches due to the stoppage of manufacturing, have also brought price increases in some models of watches.

Demand goes up and stock is limited, so prices rise.

This has not been the case at NordWatches, where not only have we not raised prices, but we are also offering collector’s pieces at more than competitive prices. You can see our stock on our website or on Chrono 24.

As we already mentioned, Baselworld, the fair in which the great watchmakers such as Rolex, Patek Philippe, etc. announce the new models they will launch, was canceled this year 2020. And despite the fact that Rolex initially announced that its 2020 models would go on the market throughout April 2020, they were finally canceled and everything boded that there would be no new models this year 2020.

However, in July Tudor (Rolex’s ‘low cost’ brand) announced a new model, the Tudor Black Bay fifty-Eight Navy Blue. This could indicate that there is still hope for new Rolex models throughout 2020.

Tudor Black Bay Fifty-Eight ‘Navy Blue’ (Source: www.hodinkee.com)

So can we expect a new Rolex model for this year?

The rumor circulating on the network says that the new Rolex models will be launched the first week of September 2020. We do not know if this will be the case or not, but if so, what models could they advertise? A new Submariner model? Maybe a Milgauss? New ceramic models?

Be that as it may, pay attention to our publications because we will tell you everything here.

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