2020 is being a difficult year for the big watch brands. Due to the worldwide pandemic of Covid 19, production chains had to be reduced or stopped completely. According to experts, the recession could last for years and be longer than expected. Faced with an incipient economic crisis, the market for luxury items such as high-end watches has exploded. Luxury watches are a safe value to invest in, not only for the manufacturing materials such as gold, platinum, diamonds … but also for the added value of being collectibles, often limited editions. Faced with a volatile market, not only do they retain their value, but they can even increase it.

As we already commented in our article regarding the Covid and the second-hand market, this volatile market situation, plus the lack of stock of new watches due to the stoppage of manufacturing, have also brought price increases in some models of watches.

Demand goes up and stock is limited, so prices rise.

This has not been the case at NordWatches, where not only have we not raised prices, but we are also offering collector’s pieces at more than competitive prices. You can see our stock on our website or on Chrono 24.

As we already mentioned, Baselworld, the fair in which the great watchmakers such as Rolex, Patek Philippe, etc. announce the new models they will launch, was canceled this year 2020. And despite the fact that Rolex initially announced that its 2020 models would go on the market throughout April 2020, they were finally canceled and everything boded that there would be no new models this year 2020.

However, in July Tudor (Rolex’s ‘low cost’ brand) announced a new model, the Tudor Black Bay fifty-Eight Navy Blue. This could indicate that there is still hope for new Rolex models throughout 2020.

Tudor Black Bay Fifty-Eight 'Navy Blue'

Tudor Black Bay Fifty-Eight ‘Navy Blue’ (Source: www.hodinkee.com)

So can we expect a new Rolex model for this year?

The rumor circulating on the network says that the new Rolex models will be launched the first week of September 2020. We do not know if this will be the case or not, but if so, what models could they advertise? A new Submariner model? Maybe a Milgauss? New ceramic models?

Be that as it may, pay attention to our publications because we will tell you everything here.

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As every year by these dates, coinciding with the celebration in Basel (Switzerland) of a new edition of Baselworld, the largest and most important international watch and jewelry show, Rolex presents its new models for this 2019 season, a fact that represents a milestone in the sector and that every watchmaker loves with great interest.

Thus, the novelties that the Swiss firm has presented this year are the Oyster Perpetual Yacht-Master 42, a new model among Rolex nautical watches, and which has a diameter of 42 mm, something unprecedented in the Yacht-Master range, with the new generation caliber 3235. Made of 18-carat white gold, it is equipped with an Oysterflex bracelet with Oysterlock safety clasp in 18-carat white gold and Rolex Glidelock extension system.

The Oyster Perpetual Sea-Dweller is proposed for the first time in a yellow Rolesor version (combination of Oystersteel steel and 18-carat yellow gold). The name “Sea-Dweller” appears in yellow on the dial of this new modality.

The Oyster Perpetual GMT-Master II, in Oystersteel steel, with bi-directional rotating bezel and 24-hour Cerachrom disc bicolor in blue and black ceramics, is equipped with a Jubilé bracelet. Presented in 2018, the new generation 3285 caliber equips this new modality.

The Oyster Perpetual Day-Date 36 houses for the first time the 3255 caliber, a movement at the forefront of watch technology. In 18K yellow, white or Everose gold, the new modalities of this emblematic model are proposed with a sphere adorned with a concentric gradientor made of ornamental stone, or completely pavé of diamonds with an hourly outline drawn by sapphires with the colors of the rainbow.

The new modalities in yellow, white or Everose Rolesor version (combination of Oystersteel steel and 18-carat gold) of the Oyster Perpetual Datejust 36 and the Oyster Perpetual Datejust 31 all have a refined sphere of timeless elegance. They are equipped, respectively, with 3235 and 2236 caliber, new generation movements introduced in these two models in 2018.

The Oyster Perpetual Cosmograph Daytona is also available in 18-carat yellow gold with black lacquered pavé dial. On the bezel, the tachymeter scale has given way to 36 trapeze-cut diamonds.

Like all Rolex watches, these new references have the Superlative Chronometer certification, specific to the Swiss brand and symbolized by the green seal. This certification also guarantees the respect of more stringent performance criteria than watchmaking standards in terms of precision, tightness, automatic winding and autonomy, and is accompanied by a five-year international warranty.