We finally have here the Rolex news for this 2020. A new 2020 Rolex Submariner (ref. 124060), new 2020 Rolex Sky-Dweller (ref. 326238), new 2020 Rolex Datejust models and new 2020 Rolex Oyster Perpetualmodels.

Every time Rolexreleases new models its effects are noticeable in the watch market. In 2016 it launched the new Daytona (ref. 116500) at a price of € 12,000 P.V.P approximately. Today you can find them for approximately € 26,000. In 2018 it was the new Rolex GMT Master II ‘Pepsi’ in stainless steel that, as soon as it was launched, doubled its retail price in the markets and today they cost even more.

The new models that Rolex launches each year are very difficult to come by, because production is always limited and demand is very high.


Rolex Submariner 2020 and Rolex Submariner Date 2020

Rolex Submariner 2020 and Rolex Submariner Date 2020

New Rolex Submariner 124060 models

This year 2020 Rolex launches a new model of the Submariner. It goes on the market with a price of € 7,700. But considering its new features and the current market situation due to Covid 19, getting the new Submariner will be as difficult as seeing a unicorn. The production of all watch manufacturers has been greatly diminished due to the effects of the pandemic, so the units available will be even more limited. Unless you have a good contact with an official Rolex dealer, it will be very difficult to get one. But, what news does this new Submariner bring?

The first and great novelty is that the case becomes 41mm. In recent decades all Submariners have been 40mm, so this change will already delight collectors. The bracelet has also been modified making it a bit wider. It seems that Rolex wants to adapt to the current tastes of the market, which are looking for watches a little larger. Not only have they made a watch somewhat larger, but they have also modified the shapes of the case and the bracelet, making it fit better on the wrist. The new Submariner comes with the black dial and black Cerachrom rotating bezel and matches the new caliber 3230 which extends the power reserve to 70 hours.

The new Submariner Date (ref. 126610LN), also 41mm, comes equipped with the caliber 3235 for the first time. This change will extend the power reserve to 70 hours. It goes on the market at a P.V.P price of € 8,700.

Rolex has also launched a Submariner Date in yellow gold and steel (ref. 126613LB) with a blue Cerachrom bezel and a blue dial. A Submariner Date (ref. 126610LV) with the black dial and green bezel (there hasn’t been such a combination since the 50th anniversary model introduced in 2003). Finally, a Submariner Date (ref. 126619LB) in white gold, with a black dial and blue bezel.

Rolex has also presented other models for this 2020.

New Rolex Sky-Dweller 2020

New Rolex Sky-Dweller 2020

New Rolex Sky-Dweller 326238 models

The new 42mm Sky-Dweller is made of yellow gold and comes with a black dial and a black rubber strap. There will also be models in rose gold with the brown dial or the white dial. It is one of Rolex’s most complicated watches and the first classic watch to receive the high-performance elastomer strap that Rolex calls Oysterflex. It comes with the caliber 9001 which has the feature of indicating 2 time zones, a date window, a month indicator and an annual calendar.

Rolex Datejust

Rolex has presented 4 new models of the Rolex Datejust. The first will come with a bezel set with 46 brilliant-cut diamonds and an auberginedial with a sun finish and decorated with the Roman numeral VI set with diamonds.

The other three modalities present, respectively, a mint green dial with a sun-type finish, white lacquered or dark gray with a sun-type finish, and are fitted with a fluted bezel made of 18-carat white gold. The hands and the indices or Roman numerals of these four new modalities are also in 18-carat white gold. Light reflections on the lugs and sides of the case highlight the refined shapes of its 31mm diameter Oyster case.

Rolex Oyster Perpetual

Rolex has also unveiled the new generation of its Oyster Perpetual watches. The range is enriched with a new model, the Oyster Perpetual 41, and with versions of the Oyster Perpetual 36 featuring luminous colored dials. Reflections of light on the flanks of the case highlight the shape of its Oyster case, made of Oystersteel steel, respectively 41 mm or 36 mm in diameter and topped with a domed bezel.

You can check the availability of these new Rolex 2020 models on our website.

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2020 is being a difficult year for the big watch brands. Due to the worldwide pandemic of Covid 19, production chains had to be reduced or stopped completely. According to experts, the recession could last for years and be longer than expected. Faced with an incipient economic crisis, the market for luxury items such as high-end watches has exploded. Luxury watches are a safe value to invest in, not only for the manufacturing materials such as gold, platinum, diamonds … but also for the added value of being collectibles, often limited editions. Faced with a volatile market, not only do they retain their value, but they can even increase it.

As we already commented in our article regarding the Covid and the second-hand market, this volatile market situation, plus the lack of stock of new watches due to the stoppage of manufacturing, have also brought price increases in some models of watches.

Demand goes up and stock is limited, so prices rise.

This has not been the case at NordWatches, where not only have we not raised prices, but we are also offering collector’s pieces at more than competitive prices. You can see our stock on our website or on Chrono 24.

As we already mentioned, Baselworld, the fair in which the great watchmakers such as Rolex, Patek Philippe, etc. announce the new models they will launch, was canceled this year 2020. And despite the fact that Rolex initially announced that its 2020 models would go on the market throughout April 2020, they were finally canceled and everything boded that there would be no new models this year 2020.

However, in July Tudor (Rolex’s ‘low cost’ brand) announced a new model, the Tudor Black Bay fifty-Eight Navy Blue. This could indicate that there is still hope for new Rolex models throughout 2020.

Tudor Black Bay Fifty-Eight 'Navy Blue'

Tudor Black Bay Fifty-Eight ‘Navy Blue’ (Source: www.hodinkee.com)

So can we expect a new Rolex model for this year?

The rumor circulating on the network says that the new Rolex models will be launched the first week of September 2020. We do not know if this will be the case or not, but if so, what models could they advertise? A new Submariner model? Maybe a Milgauss? New ceramic models?

Be that as it may, pay attention to our publications because we will tell you everything here.

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