The cold arrives, Christmas arrives, and with them, this year 2020 comes to an end. For most, great news, since this year 2020 has been a year, to say the least, ‘special’. Every year there are great events, but also great catastrophes. But never before has there been a single event that conditioned so many people for so long. Not at least since we have such a globalized and interconnected world.

Covid 19 has disrupted the plans we had for this year. It has caused us to cancel vacations, close businesses, and many, too many, lose loved ones. It has changed our priorities, our needs and our consumption habits. The impossibility of physically interacting has meant that many business models have suffered greatly, even having to close. Others have reinvented themselves and have discovered that in the world we live in, we no longer have the fear of yesteryear to buy online. The world of luxury watches and high-end watches has not been an exception and has suffered to a greater or lesser extent the peculiarities of this year 2020.

The closure of the factories caused demand to exceed supply, and consequently the prices of second-hand watches, especially some specific models, skyrocketed.

Without having global sales data for each of the manufacturers, watchmakers, specialized points of sale and online stores, we cannot talk about which watches have been the most sold or most requested. But if we can talk about our experience, what are the trends in luxury watches in this year 2020.

Throughout the year we have sold all kinds of makes and models. To mention a few: Audemars Piguet Offshore and Royal OAK, Breitling Navitimer, IWC Portuguese, Panerai Luminor, Patek Philippe Nautilus and Calatrava, and a long etc.

But, above all, from NordWatches we have sold the following 5 models of luxury watches.

Rolex Submariner Hulk

Rolex Submariner Hulk

1.- Rolex Submariner Date

The most requested model and the most sold in this year 2020, without any doubt. The Date version of the Rolex Submariner, far above the No Date. In steel, ahead of any other material. Lots of ‘Hulk’ 116610LVs, from which the lawsuit has been triggered since Rolex’s September announcement to discontinue the model. There is also a lot of demand for the 126610LN, the new 41mm Submariner Date. And as always, the ‘vintage’ models, which do not seem to go out of style.

2.- Rolex GMT Master II

The Submariner Date is followed in sales and requests by another Rolex model, the GMT Master II. To a greater extent the ‘Pepsi’ models, but we have also sold quite a few 116710BLNR ‘Batman’ models. Some ‘Coke’ and even a ‘Tiger Eye’. As with the Submariner Date, our customers’ preference for these models is a steel finish.

3.- Omega Speedmaster Moonwatch

Third, the Omega Speedmaster Moonwatch. Curiously, more models with plexiglass glass than sapphire. It is a watch that does not go out of style and this year has received a special version for the 50th anniversary of the Snoopy award that the watch received for its role in the mission of Apollo 11.

4.- Omega Seamaster

Fourth, and with a technical tie with the Omega Speedmaster Moonwatch, we have the Omega Seamaster. Different versions of this Seamaster, both Diver 300m 007, Regatta and special editions of James Bond. Since the famous agent 007 saw one in his movies, at least in NordWatches the Omega Seamaster is usually one of the most requested models.

Tudor Black Bay Fifty-Eight 'Navy Blue'

Tudor Black Bay Fifty-Eight ‘Navy Blue’

5.- Tudor Black Bay 58

Finally, in the top 5 of the best-selling and / or requested models, we have the Tudor Black Bay 58. Both models with a NATO strap and with a steel bracelet. It is a watch that most people request us, that is not a Rolex or an Omega. Interestingly, almost all of our sales for this Tudor BB 58 are to clients in Nordic countries, such as Sweden, Finland or Norway.

This is our top, the year’s trends in luxury watches from our experience in sales and requests this year. This does not mean that these brands and models are the best sellers globally or the best watches.

Tell us, what are the most interesting top watches for you in this year 2020?

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